Cuenca noticed a lack of diversity in most fintech panels, so we worked to create genderless panels to reduce biaces on attendance.
Brief, provided by Bibiana Monterde, was to design a genderless panel graphic identity and communication, with a post-event campaign that revealed panelist's gender.
Conference general graphic identity
Exploration process for posters
Save the date flyer
Event's poster
Individual panel's identity
Panel's individual posters
Each panel's background was made out of one of the panelist's close-up blurred images.
Post-event campaign
Portraits by René Enriquez
